Reference no: EM131717544

Topic: Your population, problem, and partners

In no les than 600 words, cite 2 government or peer-reviewed sources

Gives details about 3 aspects of the topic: Elderly Adults Nutrition.

1. Define the primary target audience of your intended population. Specifically describe your audience by at least 1 characteristic for each of the 5 categories listed Making Health Communication Programs Work.

• Behavioral - health-related activities or choices, degree of readiness to change a behavior, information-seeking behavior, media use, and lifestyle characteristics

• Cultural - language proficiency and language preferences, religion, ethnicity, generational status, family structure, degree of acculturation, and lifestyle factors (e.g., special foods, activities)

• Demographic - occupation, income, educational attainment, family situation, and places of residence and work

• Physical - sex, age, type, and degree of exposure to health risks, medical condition, disorders and illnesses, and family health history

• Psychographic - attitudes, outlook on life and health, self-image, opinions, beliefs, values, self-efficacy, life stage, and personality traits

It is important that you base your audience selection and description on evidence of the need for your planned intervention, and not simply your opinion of the need. Cite at least 2 government or peer-reviewed sources to support the reason for your selection.

2. Describe in more detail the problem you wish to alleviate or the need you wish to meet in your intended audience. Briefly explain how your planned program will help.

3. Volunteers of America, with whom you will partner as you plan your intervention. Document that their mission is consistent with what you wish to accomplish. Briefly describe how you will partner with them.