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Assignment: Create a 10- to 15-slide Microsoft® PowerPoint®, Prezi, or Microsoft® Sway® presentation with speaker notes on the Five-Step Marketing Research Approach in which you detail the steps you will use to address the membership issue that the local nonprofit charity is facing.
Address the following in your role as marketing manager:
• Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing.
• Describe each step of the Marketing Research Approach in detail and create a plan of attack to explain how each stage should be implemented.
• Define the target market that you are striving to bring into this organization and describe the methods of research that you will use to identify these groups of people.
• Define service differentiation. Provide an example that illustrates how the local nonprofit charity in the scenario can use differentiation to help increase the target market's interest.
• Explain how differentiation will help position the charitable organization within its defined market.
Assess the budgeting process and procedures for the organisation with regards to preparation techniques, uses for evaluation, differences between business units/divisions, etc. Analyse how the organisation collects, stores, and prepares management..
The President of EEC recently called a meeting to announce that one of the firm's largest suppliers of component parts has approached EEC about a possible purchase of the supplier. The President has requested that you and your staff analyze the fe..
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Alpha Ltd. owns 75% of the shares of Beta Ltd. The Profit & Loss Accounts of the two companies for the year ended 31st October, 1961, were as follows.
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