Reference no: EM131702644

Providing Hope is a nonprofit alcohol recovery program. Apart from traditional alcohol recovery services offered to program clients, Providing Hope also provides counseling that addresses mental health and family dynamic issues. Providing Hope provides services to address job acquisition and retention, housing, and provides meeting space for other community services providers to hold meetings beneficial to program clients. Assisting people to address issues of sobriety and other aspects of their lives is a core product of the organization. Often, persons suffering from alcohol abuse may also need to deal with mental health, employment, housing, and family dynamic issues. Core products provided include: improving quality of life, creating hope, and increasing one's self awareness.

The organization's board of directors and leadership team hold a retreat to discuss the products which the organization offers.

The services and programs provided are considered the organization's tangible products. A logo represents a method of branding these services and products, and will benefit the organization by helping persons in the community recognize the products offered by Providing Hope.

Providing Hope has operated in the Seattle, Washington area for 35 years. Although it is no stranger to the general public, it does not use a visible logo.

Finally, the group meets to discuss ways to enhance the organization's job acquisition and retention services. The program provides a job-seeking class that stresses the importance of interviewing well for a prospective job, but wants to do more in this area. The group is considering providing a video on interviewing, considered an augmented product. The interview video's purpose is a supplement to services already provided by the organization.

1. The group has a discussion about the core products the organization offers. What core products does Providing Hope offer its clients?

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