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1. How would you classify Cadillac as an SBU of their parent company, General Motors, based on The Boston Consulting Group's Growth-share Matrix? Why?
2. Someone once said, "You can watch the size of the Cadillac market shrink by just reading the obituaries." In the context of the external environmental forces discussed in the chapter, what did this person mean? What has Cadillac done to counter this trend?
3. Identify and describe specific trends or changes in the various macro environmental (external) forces that you suspect are behind Cadillac's recent attempt to reposition itself. From an environmental management perspective would you consider Cadillac's actions to be reactive or proactive? Why?
4. What is Cadillac's new tagline that has been featured widely in marketing communications (be sure to watch a few commercials available on the website)? What does that tagline mean to you and do you feel it is effective in re-positioning the brand?
Can you explain the practice of scalping tickets for major sporting events in terms of market shortages? How else might tickets be distributed? If rent controls are so counterproductive, why do cities impose them? How else might the housing problems ..
Firms A and B each produce 100 units of pollution. Firm A has a marginal cost of pollution reduction of MCA= 10+2QA. Firm B has a marginal cost of pollution reduction of MCB=3QB. The marginal benefit of pollution reduction is $150 per unit. What is t..
Restaurants have observed that large parties (eight or more) leave a lower average tip than smaller parties. Identify the effect, which also makes it more difficult to reach global environmental agreements, responsible for this phenomenon.
What is the expected return of migrating to the city? Show your work. Determine whether the individual should migrate to the city or not. Show the criteria used in making his decision.
In our study of intertemporal utility maximization, everything (initial and ending wealth, interest rate, and consumption) in the budget constraint is expressed in real terms. Reformulate the budget constraint in nominal terms and show that for a two..
q.explain how do changes in demand affect prices?explain how do changes in supply in one market affect other
Using production theory as a basis, is the CEO correct in his assumption that lazy workers or ineffective supervisors are to blame for the decline in productivity? What other explanations might be possible?
The Inflation Stealth Tax or Deflation tax Cut Inflation is a tax on currency. Prices in the UK have risen by 28.2 % since 2005 (measured by the consumer price index) A £ 20 note that fell down the back of a sofa 10 years ago would now be worth £ 15...
In contrast, suppose that the CPI was 140 last year and is 132 this year. What is this year’s rate of inflation? What term do economists use to describe this second outcome?
Why would consumers demand 0 minutes in the long run if the price was $.30 every minute.
How would you go about estimating the different probabilities of three alternatives occuring if you have little empirical data on which to base your estimates?
What is the current macroeconomic situation in the U.S.? What should the Fed do about it? What monetary policy tools should the Fed use to achieve the result(s) you just recommended?
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