Define digital marketing communications

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Reference no: EM132134251

Learning Outcomes

a) Define digital marketing communications (DMC) and its role in marketing strategy.
b) Demonstrate an understanding of the DMC environment and apply it to marketing planning.
c) Identify the DMC mix and its application in marketing management and planning.

Context:

In this assessment you are required to read from a range of digital marketing blogs, videos, articles or industry reports and create and write an online blog of your own reflections on current digital marketing practice.

To get insight into blog writing you can read a number of digital marketing blog posts.

Here are three examples of blogs as a starting point:

Smart Insights, Mashable, Digital Ministry (NB: You can also research digital marketing blog (s) in an industry that you may be interested in.)

Instructions:

You are required to create a professional online blog (using blog software of your choice e.g. You are required to set up one (1) blog and submit three (3) posts to it reflecting on current issues and practises in digital marketing.

The online blog URL needs to be pasted into a word document, along with the three posts and the references used and uploaded as a submission to Blackboard. Please note that while the online blog is what will be assessed you are still required to upload this word document with references as a university copy.

For the blog posts, you are encouraged to use hyperlinks when referencing online sources as well as in-text referencing of other sources. All images or figures /tables used in the blog should be referenced.

you can use a creative blog writing style and presentation style congruent with the professional blogs you are reading online. For example, when referring to a statistic /quote hyperlinking to the source; when referring to an important video, embedding it into the blog; including images to support the text; completing the basic details the blog platform offers including a title for the b log, header image, completing the about us section briefly.

This is not an academic paper as such, but you do need to validate your insights with support from other references or sources. As a guide, each blog should draw on at least three independent reference sources.

As a guide, each blog should be approximately 400 words in length.

For additional support on the above please consult the learning facilitator.

Attachment:- Assessment Blog activity.rar

Verified Expert

The final solution is based on the identification of the digital marketing communication usage in the company Zara. the file has presented one blog with three post for the blog. the blog and the posts analyses the different different digital marketing aspects initiated by the company. one such aspect is the use of sensor to shop in their store.

Reference no: EM132134251

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Reviews

urv2134251

11/26/2018 1:26:02 AM

Awersome piece of work done by the expert, thanks for the best efforts, I'm very much satisfied as all the reuired points are covered accordingly. References are well organised as well

len2134251

10/8/2018 12:24:39 AM

Writing standard very good. No spelling and grammatical errors throughout the submission. No inconsistencies with submission Information provided and writing level excellent. No spelling and grammatical errors throughout the submission. No inconsistencies

len2134251

10/8/2018 12:24:34 AM

Presentation and referencing Appropriate (length & content). Professional standard of writing style, grammar, spelling and editing. Professional blog presentation following submission instructions Unprofessional writing standard. Major spelling and grammatical errors throughout the submission. Major inconsistencies with submission Writing standard satisfactory. Minor spelling and grammatical errors throughout the submission. Minor inconsistencies with submission Good writing standard. Few spelling and grammatical errors throughout the submission. Few or no inconsistencies

len2134251

10/8/2018 12:24:27 AM

Research and Analysis Insightful commentary, originality and creativity in presenting the ideas. Blogs presented ideas that were validated from key sources and research. Demonstrated research effort behind each topic. Little or no insightful commentary. Lacked originality and creativity in approach. Blogs presented ideas that were not validated from key sources and research. Little or no research effort behind each topic. Some insightful commentary. Some originality and creativity in approach. Blogs presented ideas that were validated from a limited number of sources and research. Minimal research effort behind each topic.

len2134251

10/8/2018 12:24:21 AM

Blog Content Submitted three posts to an online blog platform. Completed all basic sections required of the blog platform. Demonstrated an understanding of Minimal or no effort setting up the online blog presence. Basic sections not completed. Limited understanding of current digital marketing trends and

len2134251

10/8/2018 12:24:09 AM

Distinction (Advanced) (75-84) High Distinction (Exceptional) (85-100) Distinction is awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in- depth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of in- depth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged.

len2134251

10/8/2018 12:24:04 AM

Fail (Unacceptable) (0-49) Pass (Functional) (50-64) Credit (Proficient) (65-74) Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Credit is awarded for work showing a more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged.

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