### Decoding the new mtv-speak

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In what ways does Leslie Savan, the author of "Decoding the New MTV-Speak" (137–138), poke fun at advertising? Why does she question the audience and the purpose of advertising? Distinguish between the central (systematic processing) and the peripheral (heuristic processing) routes for processing persuasive messages and explain when we engage in each of these two distinct modes of thought.

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