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Decision-making process for determining pricing

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Prepare a two- to three-page summary of your business concept for your Final Paper. The summary should address the following elements:

a. Opportunity/Potential:

o Explain the validity of the opportunity.
o Explain the market trends over the past five years.
o Explain the size of the market.

b. Product/Service:

o Describe the product or service for your new business. What is the range of coverage?
o Summarize the prices and the decision-making process for determining pricing.

c. Target Market:

o Define whether it is a business market or a customer market.
o Explain how your product is designed to meet the needs of your target customer.

Reference no: EM13784243

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