Data visualisation task - ecommerce dashboard design

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Reference no: EM134005226 , Length: Word Count:700

Business Information Systems

Assessment: Data Visualisation Task : eCommerce Dashboard Design

Task

In this assessment, learners are required to design an eCommerce dashboard interface that supports business decision-making in an online retail environment. The dashboard should be based on mock data, provided data, or a self-created sample dataset that reflects realistic business operations.

The dashboard may be developed using Power BI, Tableau, Excel, or another suitable visualisation tool. A hand-drawn dashboard concept is also acceptable, provided it is clear, professional, and logically structured. The dashboard must demonstrate how Business Information Systems (BIS) can support reporting, performance monitoring, and decision-making in eCommerce.

The accompanying written report should explain the dashboard design, justify the selected visualisations and key performance indicators (KPIs), describe the BIS environment behind the dashboard, and critically discuss the ethical and governance issues related to the use of business data.
A visual of the dashboard must be embedded in the work or attached as an appendix.

Business Scenario
Assume you are designing a dashboard for an online retail business manager who needs to monitor sales performance, customer behaviour, and operational trends. Your dashboard should help the business make informed decisions about marketing effectiveness, customer engagement, and sales improvement.

Introduction (approx. 150 words)

Introduce the purpose of the dashboard.
Briefly explain the eCommerce business context.
State what the dashboard is designed to achieve for decision-makers.

Dashboard Design Description (approx. 300-400 words)

Describe the layout and key sections of your dashboard.
Explain the purpose of each feature or visual element.
Justify the use of different visualisation types such as bar charts, line graphs, pie charts, tables, heat maps, slicers, or filters.
Explain how the dashboard supports business users in interpreting performance quickly and effectively.

KPIs and Business Significance (approx. 200 words)

Identify the main KPIs displayed in the dashboard, such as:

total sales
conversion rate
abandoned cart rate
customer retention
average order value
top-selling products
Explain why these KPIs are important for eCommerce decision-making.

BIS Architecture and Integration (approx. 200-250 words)

Explain where the dashboard data originates from, such as:
eCommerce platform
CRM system
inventory database
payment system
web analytics tools
Describe how data flows through the BIS environment. No AI shortcuts — Get authentic assignment help from qualified, real tutors.
Explain how data is collected, transformed, and presented in the dashboard.

Ethical and Data Governance Considerations (approx. 200-250 words)

Critically discuss issues such as:
customer privacy
consent and responsible data collection
data accuracy and reporting reliability
user access control
dashboard misuse or misinterpretation
Explain why governance matters in digital reporting environments.

Conclusion (approx. 100 words)

Summarise the value of the dashboard.
Briefly highlight areas for future improvement.

References

Use IEEE referencing style.
Include at least 4 relevant academic or industry sources.

Submission Requirements

Submit a written report of approximately 1000 words.
Include a visual of your dashboard within the work or as an appendix.
Ensure the dashboard is clearly labelled and professionally presented.
The work should demonstrate both technical understanding and business insight.

Suggested Dashboard Metrics

Your dashboard may include, but is not limited to, the following metrics:

total revenue
number of orders
average order value
conversion rate

cart abandonment rate
return rate
customer retention rate
best-performing product categories

Reference no: EM134005226

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