Data preparation and appropriate statistical techniques

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Reference no: EM133936093 , Length: Word Count:3000

Marketing Research and Data-Driven Insights

Assessment - Marketing Research Presentation Deck and Technical Appendices

Purpose
The objective of this assessment is to provide students with an opportunity to independently apply data analysis and insight generation skills to a real-world marketing research context. The assessment requires students to analyze provided data, derive insights, and visually communicate key findings through a professional slide/presentation deck, supported by technical appendices.

Description
Students will be given background information on a client (such as a company, organization, or brand) operating within a specific industry or market, along with data collected related to a particular marketing research problem. Each student will independently perform preliminary data analysis, including data preparation and appropriate statistical techniques, to generate meaningful insights and identify key patterns, trends, and relationships associated with the provided marketing problem. Get top-notch online assignment help now.

Students will summarize these in a succinct client deck that clearly and effectively communicates the main findings, using data visualization techniques such as charts, graphs, and infographics to enhance clarity and impact. The technical appendices should support the deck and include detailed analysis outputs, relevant findings, and statistical evidence. The submission must demonstrate critical thinking, practical application, and evidence-based recommendations to support the client in making informed marketing decisions.

Reference no: EM133936093

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