Reference no: EM133313426

We covered the trend of Data-Driven Marketing in Lecture 2. What does the concept mean, and how is it used by consumer-focused companies? Think of a specific example of a company or brand using it.

In a typical Advertising Agency, what are the 3 different departments or "buckets of work"? What is the actual role / responsibility that each department plays in creating advertising? Which area appeals to you personally, based on the skills required to be successful?

What was the one soft skill that tended to come up in every list of skills required for the different careers we looked at? What are the different aspects of it? Why do you think it is so important?

We explored Virtual Reality and Augmented Reality. What is happening with that technology - as they relate to Marketing? Have examples of companies (not from class) that are using VR or AR well to market their brand.

What are the 7 components of Resilient people (from the video in Lecture 10)? Be able to describe each component. Which component do you personally need to develop the most?

We covered Event Marketing. If you were to explain this career to a new GBC Marketing student, what would you tell them in terms of the role, tasks, and skills needed to perform the job well?

We talked Social Media Marketing and Content Marketing and studied 6 specific trends in groups. Discuss one of these trends and specifically what brands can do to capitalize on it.

We discussed Marketing Research in this course. Why is marketing research is critical to marketing campaigns? What are the challenges in Marketing Research?