Reference no: EM133539839
Question
1. Products that may damage the environment the use of sweatshop, and the marketing of hazardous products are example of
A. managerial issues, but not marketing issues
B. situational ethical issues
C. Marketing societal issues
D. Internal, controllable marketing issues
2. Almost every organization includes ethical codes and explicit rules for governing transactions as part of its mission statement. Once the rules are in place, there must be
A. Weekly reminder seminar
B. a website where employees can vent their frustration over lapses in ethical behavior.
C. commitment from customers to accept these rules.
D. a system of controls that rewards appropriate behavior and penalizes inappropriate behavior.
3. Whenever Jamie calls on his building contractor customers, he asks if they're having any problems. In doing so, Jamie is addressing which of the following core aspects of marketing?
A. Product, place, promotion, and price decisions
B. Satisfying customer needs and wants
C. The exchange function of marketing
D. The setting in which marketing takes place
4. Carla has been directed by her regional marketing manager to cut prices on seasonal items, place an ad in the local paper, and tell distributors to reduce deliveries for the next month. Which step of the strategic marketing planning process is Carla engaged in?
A. Implement marketing mix and resources
B. Evaluate performance
C. Define the business mission
D. Identify and evaluate opportunities