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Customer value and competitive advantage

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Reference no: EM131155698

Value: Does it provide customer value and competitive advantage?

Rareness: Do no other competitors possess it?

Imitability: Is it costly for others to imitate?

Organization: Is the firm organized to exploit the resource? (p. 128).

When an organization can answer yes to these four questions it is considered a distinctive competency and should lead to an advantage in the market.

Class - can you apply these questions to your organizations core competency or one of an organization you are familiar with?   What did your answers tell you?

Reference no: EM131155698

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