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Customer relationship management

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What is customer relationship management? What steps are involved? Describe an experience as a consumer, either positive or negative, and how the experience either supported or contradicted the steps involved in the customer relationship management process.

Incorporate concepts and examples from this week's lecture. Respond to at least two of your classmates' posts.

Message Theme

What is a message theme? What role does a message theme play in an advertising campaign?

Provide an example from your personal experiences of a theme that particularly impressed you. Incorporate concepts and examples from this week's lecture.

Reference no: EM13784979

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