Customer involvement in the experiencs

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Reference no: EM13951375

Layout of retail businesses can be customised to meet the expectations of customers and to induce or reduce customer involvement in the experiencs. The physical surroundings or service scapes can have a dramatic effect on the success of business. Compare the servicescapes of diametrically opposed operations and how they impact on each. Choose one of the following pairs to illustrate how each influences their customers.

Department store V a Discount store

Fine food restaurant V a Fast food restaurant

Soft furnishings store V a Hardware store

(Limit your answer to 750 words. A starting point for this can be founp on page 398 of the text Haizer and Render 11^th edition. Do not limit your response to the text, personal observations can be included. Use examples and illustrations where appropriate.)

Reference no: EM13951375

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