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Write a paper on "Customer Driver Marketing Strategies of KFC"
Executive summary
This report is being written so as to discuss in detail the marketing strategies being used by KFC in Bangladesh. First of all, the background of the company as well as objective and scope of study have been discussed in introduction. After that, the market segmentation as well as targeting activities have been depicted in detail. The purpose of SWOT analysis is to highlight all the advantages as well as disadvantages which the company has for starting over a completely new business. At the end, the marketing strategies have been discussed in conclusion and the results have been generated.
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Assessment type: Group Assignment and Report - group assessment Video Presentation, Topic: Ethical Issues and Social Accountability in Accounting
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