Cultural values as they go down the economic strata

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Why is it that marketers generally find greater dissimilarities in social and cultural values as they go down the economic strata? Remember, this is an international business class. Your answer should not be limited to markets in one country. It’s a global question. Class:International Business t The challenges of globalization sixth edition Wild

Reference no: EM13516101

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Cultural values as they go down the economic strata : Why is it that marketers generally find greater dissimilarities in social and cultural values as they go down the economic strata?
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