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CSR and Competitive Advantage
Is there a correlation between corporate social responsibility (CSR) and competitive advantage? Explain. Porter and Kramer's article "Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility" takes the position that CSR is counterproductive because it pits company against society. They propose a new CSR that treats social responsibilities as a profitable opportunity instead of damage control. Do you agree or disagree with their conclusion?
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