Critically evaluate underpinning marketing theories

Assignment Help Other Subject

Reference no: EM132472639 , Length: word count:2000

MKTG6002 - Marketing - Laureate International Universities

Assessment: Situation Analysis

LO 1 ) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data;
LO 2 ) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways;

Objectives:

• To develop an understanding and appreciation about the influences of micro and macro environmental actors forces on an organisation's ability to serve the needs of its target market;
• To develop critical analytical ability to gather and analyse relaevant data to facilitate decision making;
• To develop foresights to predict industry trend and tailor the organisation's practices to respond to the changing situation.

Instructions:

This assessment task requires you to develop a Marketing Environmental Analysis that comprises both the micro-environment and macro-environment. The micro-environment analysis involves a scrutiny of internal environment that facilitates specifying the strengths and weaknesses, while, the macro-environment analysis requires the scrutiny of DENPTC dimensions which will assist in specifying the oportunities and threats. Changes within the macro environmental forces are outside of an organisation's direct control requiring an organisation's marketing strategies to be adjusted to capture emerging opportunities and minimise any potential threats.
Therefore, in this assessment task you will need to:

• Articulate your learning about marketing concepts and principles covered from Module 1 to 3.1 to demonstrate your level of understanding of them;
• Critially analyse the link between marketing theory and practice;
• Demonstrate research skills to reveal the insights;
• Apply appropriate business report writing skills;
• Use the appropriate APA style both in text itation and the reference list at the end. You should use at least 10 relevant academic referneces from leading marketing journals and text books to showcase quality of your research.
• Discuss appropriate strategies with regards to your SWOT analysis.

Scenario: Choose an organisation intends to expand its businss either through a new product development or a new business/market development.

Tasks:

Question 1. Discuss value propositions, core brand values and buyer behaviour of your chosen organisation;

Question 2. Analyse the micro-environment (the company, suppliers, intermediaries, relevant publics, customers and competitors);

Question 3. Analyse the macro environment, that is, demographic, economic, natural, political, technological and cultural forces to demonstrate their impacts on your chosen organisations strategies/capabilities to serve the target market (s);

Question 4. List strengths, weaknesses, opportunities and threats as well as suggest appropriate strategies to draw from strengths to capture opportunities, to overcome weaknesses and to defend from threats.

Use APA style reference and citation with 10 to 12 references.

Attachment:- Situation Analysis.rar

Reference no: EM132472639

Questions Cloud

Determine and enter the dollar amount of each cost item : Enter the dollar amount of each cost item under the appropriate headings. Note that each cost item is classified in two ways: first as variable

Determine the amount of acme sales for the current year : Acme's gross profit ratio increased by 20% over the prior year. Cost of goods sold for the current year is $140,000. Determine the amount of Acme's sales

Record sale of the bond and all required interest entries : Record the sale of the bond and all required interest entries for 2010 and 2011. Use the straight-line method to amortize discounts and premiums

Calculate economic value added assuming its cost of capital : Calculate the economic value added assuming its cost of capital is 10%. (Do not round intermediate calculations. Enter your answer in millions)

Critically evaluate underpinning marketing theories : Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data

Compute the equivalent units of production : Manufacturing costs: Work in process, September 1, $16,000; materials added $60,300; Compute the equivalent units of production

Prepare only the asset section of classified balance sheet : Prepare only the Asset section of the Classified Balance Sheet for the year end. Be sure to use a good format, dollar signs and single underlines

What is the companys return on capital : What is the company's return on capital? (Use start-of-year rather than average capital.) (Do not round intermediate calculations.)

Prepare the appropriate entries for Worcester Construction : Prepare the appropriate entries for Worcester Construction on January 1, 2023, to adjust its lease liability for the lease modification

User Account

All Pages