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You are required to study Case Study: 'Michael Hill International: Controlled expansion and sustainable growth' (p.450) in your textbook and answer the five questions (see below) at the end of the case study (p.460). 2800 words.
1. What elements of global strategic management are apparent in Michael Hill's initial expansion into Australia?
2. Critically analyse Michael Hill's diversification into shoes.
3. Compare and contrast the entry models into Australia, Canada and the United States.
4. What factors do you believe Michael Hill included into the feasibility analysis to move overseas?
5. The case highlights the fact that the North American market is fragmented. What are the characteristics of fragmented industries such as these? How should companies like Michael Hill compete in a fragmented industry?
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