Reference no: EM132822511
Scotland's Visitor Attractions
Assignment - Report
Write a report (2000 words) critically evaluating two different visitor attractions:
1) Edinburgh Castle and Glasgow;
2) Kelvingrove Art Gallery Museum.
To be presented in report format
• Introduce the Visitor Attractions of your choice
• Critically analyse and evaluate the attractions management, the visitors ‘journey' - identifying ‘moments of truth' and the critical success factors.
• Make comparisons to the sector and Scottish averages and between the 2 attractions. Include evidence based recommendations
Word Allocation: 2,000 words
Guidance:
• You must use a standard academic submission form as the first page of your paper.
• The overall question should be written in report style (which should contain introduction/main body/ conclusion and may include headings, subheadings, bullet points).
• The total word allocation for this paper is 2000 words (+/- 10%).
VISITOR ATTRACTION APPRAISAL PLANNING PROFORMA For each attraction
Introduction
• Research the attraction - background
o Product and purpose
o The market
o Audience volume and value
o The managing organisation and its resources
Critique and analysis
• How is the attraction managed? Ownership and management structures
• Critique the visitor ‘journey' - identify ‘moments of truth'
o Pre visit experience
o First impressions and visit experience
o Post visit
• Critical success factors
o Why, what, where, how, when?
Comparison
• Attractions compared to sector, area and Scottish averages
• Attraction 1 compared to attraction 2
Conclusions
• Including evidence based recommendations
Attachment:- Scotland Visitor Attraction.rar
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