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Purpose: To develop conceptual and critical thinking skills concerning existing marketing practice
After your visits to your chosen retailer you are asked to write a critical review either of that retailer's marketing strategies or you may choose to CRITICALLY examine the marketing strategy of ONE of the other retailers you may have included in your Weekly Reflections and how they use the various marketing concepts e.g. what is their primary and secondary target market, how do they segment their market, what concepts of consumer behaviour do they use in their store layout (in the case of, how do they use price, what elements of the promotional mix do they use etc.
The essay must not exceed 1500 words and all topics should be clearly headed, appropriate references should be cited to support your arguments.
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The aim of this assignment is to critically analyse the marketing strategy of a company based on different aspects and concepts of marketing in an essay. These key aspects include marketing environment, segmentation strategy, target customer market, positioning strategy, marketing tactics, and market relationship. Based on the overall discussion and analysis, key points of conclusion are drafted and appropriate referencing is done in APA format.
pls, clarify whether the retailer is free for me to select let me know also which country, or alternatively if you have mentioned any other retailer company in earlier reflections - pls mention the same. The assignment has been done really well. The critical review is the heart of the assignment and was done like the same. thanks for such a nice piece of work. I would proudly submit the assignment to my professor today itself.
Assessment Task 4 - MRK101 Critical Analysis Paper Marking GuideTopic Max Mark Available Actual Mark Marketing environment 3 Segmentation strategy 5 Targeting strategy 5 Description of the target customer 3 Positioning strategy 5 Marketing tactics 6 Relationships 3 TOTAL 30
Assessment Task 4: Critical Analysis Paper Due date: Week 11 - Submit to Moodle Weighting: 30% Length and/or format: 1500 word essay Further details will be provided in week 2 How to submit: Students are required to submit a hard copy of their papers at the beginning of the lecture and upload soft copies onto MoodleThe essay must not exceed 1500 words and all topics should be clearly headed, appropriate references should be cited to support your arguments.
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