Critical path analysis-luxury products

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Reference no: EM13331723

1. Critical path analysis is a part of which of the following?

       ? Implementation stage

           ? Marketing strategies

              ? Executive summary

                 ? Financial summary

2. The strategy which involves creating a product that is perceived as unique and should provide superior value for the customer is called:

       ? Market segmentation strategy

          ? Market dominance strategy

               ? Differentiation strategy

                   ? Cost leadership strategy

3. A brand name is one of the elements of the:

       ? Discounted product

           ? Core benefit

               ? Augmented product

                  ? Actual product

4. Luxury products, such as Rolex watches, are also known as:

       ? Shopping product

           ? Convenience product

             ? Emergency product

                   ? Specialty product

5. Which of the following goods are purchased without any planning or search effort?

       ? Emergency

         ? Specialty

             ? Impulse

                  ? Shopping

Reference no: EM13331723

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