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Criteria for global brand success

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Criteria for global brand success

It seems that if the international company has a competitive advantage, above-average management, and market leadership, we would be looking at a potentially strong investment. But, while these traits alone do not necessarily tell the whole story, they are important factors in evaluating whether a company might be recognized by investors globally as a good investment.

What do you think?

Reference no: EM13868829

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