Creating brand strategy for product or service

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1. Creating a brand strategy for a product or service, it is essential to perform a careful analysis to determine critical barriers that arise or may come in contact with. These barriers are also known as market conditions that can keep your product or service from achieving success. What are your thoughts??

2. Think about ethical communication opportunities provided by social media. as the CEO, how would you shape your company’s culture to use social media (such as Facebook, Twitter) to promote ethical behavior and communicate the organization’s values? what are the advantages and dangers of using social media?

Reference no: EM132244019

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