Reference no: EM133985734

Question: Create Personas and User Stories based on your interview. This is another application of the Empathize step in the Design Thinking framework. Here, you restate or depict the client needs you heard in the form of Personas and User Stories, articulating them in an easier-to-understand format for the business users/clients. The learning objective is to reflect your understanding of the client's needs in vivid and structured personas and user stories. [Instructions: Use "A3 Template" for this assignment. The template is in the "Class Resources" folder of the class website. There is a 50% penalty for not using the template.]
Research and write what the Design Thinking framework says about Personas and User Stories.
Your Persona definitions must include a name, a role, and pain points.
Personas are evidence-based archetypes that generalize the role and context of a target user, their reasons, and their pain points. Design teams use the findings of interviews to create a persona profile in terms of name, role, and the frustrations that are most severe and impede success. The practice can assist teams in making the voice of the customer visible when deciding on prioritized features and trade-offs
Your User Story definitions must include a persona name, the actions the Persona wishes to perform, and the Persona's goal.
User stories help in the conversion of the needs of the persona into brief requirements statements expressed from the user's perspective. A powerful user story identifies the persona, identifies what that persona wishes to do, and why that goal or value will eliminate the pain point. User stories allow teams to coordinate business and technical stakeholders in building and why
Interview recap. Refer to your client interview in A2 and recapitulate your A2 interview by providing the company name (who you interviewed), the primary company product/service (what they do), the company's Fintech need (what business goal the company wishes to achieve with the Fintech product/service), and the decision-making role of the person you interviewed.
Company name: Worldpay
Company product/service: Merchant payment processing with built-in fraud monitoring and transaction reporting for businesses that accept card and digital payments.
Fintech need: Improve secure and reliable payment acceptance at scale by reducing fraud losses and chargebacks while also minimizing false declines and friction during checkout.
Interviewee role: Ericka Sampey, Senior Fraud Detection Analyst. She reviews flagged transactions and supports ricks decisions that protects merchants and Worldpay. Get AI-free online assignment help by the best tutors.
Identify pain points for three Personas. Write the Persona's name, role, and pain points in the User Stories. Pain points are the problems or issues that the Persona would like you to solve for them. A user story is a general explanation of a software feature written from the perspective of the end user. Write the user story from the user's perspective and follow the format: "As [a user persona], I want [to perform this action] so that [I can accomplish this goal]." The user's actions are intended to solve the Persona's pain points. The learning objective is to create an appropriate Persona to depict the client's market, represent the client's pain points in the intended actions, and confirm that the client's pain point is removed when the goal is accomplished.
Persona 1, User Story 1. As Maria, a small business owner and merchant client, I want real-time fraud alerts, simple dispute tools, and transparent fee and settlement reporting so that I can reduce chargebacks, avoid unexpected losses, and maintain healthy cash flow.
Persona 2, User Story 2. As Daniel, and e-commerce operations manager at a growing online retailer, I want a checkout that supports multiple payment methods, provides strong authentication, and provides clear decline reasons so that I can increase approval rates, reduce cart abandonment, and expand cross- border sales securely.
Persona 3, User Story 3. As Ericka, a senior fraud detection analyst at the payment processor, I want risk models that provide richer transaction context and explainable signals, with workflow automation, so that I can reduce manual reviews, lower false positives, and stop fraud faster without blocking legitimate customers.
Research. Write a research question on the Fintech sector's customer/competitor behavior, business processes, and innovations.
Based on what you learn in this assignment, write a one-paragraph research methodology on the Design Thinking framework approach of Personas and User Stories.
The empathetic method of design thinking is applied in this research by transforming the findings of the interviews into the form of structured personas and user stories. The interview notes will be initially coded to common themes associated with the needs of customers, business processes, and constraints of innovation, and subsequently clustered into three user segments. The personas that reveal the role of any segment, his/her motivation, and the most important pain points will be drafted next, and the user stories that relate each pain point to an action, which we want, and a quantifiable goal will be drafted. Lastly, ensuring that the personas and user stories are checked with the interviewee or another similar stakeholder, and developing them through refinement until they become accurate boundary objects in terms of requirements and prioritization.
Write a 30-50-word annotated bibliography for three references that serve as the literature review for your research methods.