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One common use of product placement is to help create excitement about the launch of a new product. Implicit celebrity endorsements and authenticity are key issues to consider when judging placement opportunities. High-quality product placements usually result from great collaboration among marketers, agents, producers, and writers.
Discuss the following: Why do you think video games have attracted so much interest recently as a venue for product placement? •What makes this venue even more appealing for advertisers as games and game players move to the Internet? •Provide one example of a celebrity playing a part in product placement for a TV show or movie and how it benefited the brand.
Your boss recently attended an accounting seminar at which the balanced scorecard was discussed. He has asked you to prepare a presentation for the next manager's meeting about the balanced scorecard and how EEC might adopt it.
When the level of working capital is increased, all of the following are expected to occur except
Schwarzentraub Industries' expected free cash flow for the year is $600,000; in the future free cash flow is expected to grow at a rate of 8%. The company currently has no debt, and its cost of equity is 12%. Its tax rate is 40%. Find VL if Schwarzen..
You need to choose between making a public offering and arranging a private placement. A public issue: The interest rate on the debt would be 8.95%, and the debt would be issued at face value. The underwriting spread would be 1.59%, and other expense..
Cash flows from operating activities might include:
Find the modified internal rate of return (MIRR) for the following series of future cash flows. The company can reinvest the cash flows from the project at an annual rate of 4.45%. The initial outlay is $670,560.
Revco Drug Store filed for bankruptcy in July of 1988 and was one of the largest bankruptcies in US financial history as well as being one of the largest leveraged buyouts. Be sure to address issues such as whether it would be better for Revco to fil..
Large Industries bonds sell for $1,022.38. The bond life is 12 years, and the yield to maturity is 8.2%. What must be the coupon rate on the bonds? Assume coupons are paid once a year and the face value is $1,000.
Woidtke Manufacturing's stock currently sells for $30 a share. The stock just paid a dividend of $4.00 a share (i.e., D0 = $4.00), and the dividend is expected to grow forever at a constant rate of 10% a year. What stock price is expected 1 year from..
You are going to value Lauryn’s Doll Co. using the FCF model. After consulting various sources, you find that Lauryn has a reported equity beta of 1.6, a debt-to-equity ratio of .5, and a tax rate of 30 percent. Assume a risk-free rate of 6 percent a..
A forklift will last for only 2 more years. It costs $5,300 a year to maintain. For $23,000 you can buy a new lift that can last for 10 years and should require maintenance costs of only $2,300 a year. The equivalent cost of owning and operating the ..
A project is worth $15 million today without an abandonment option. Suppose the value of the project is either $20 million one year from today (if product demand is high) or $10 million (if product demand is low). It is possible to sell off the proje..
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