Create an integrated conference development plan

Assignment Help Other Subject

Reference no: EM132213867 , Length: 1 Poster + 10 Slides PPT

Description of Assessment Task

In your allocated group you should work together to produce a poster as a Project Brief for the given CABS Project Mandate. You should include the following:

- Outline Business Case (including: Executive Summary; Reasons;_ Options; Benefits Expected; Risks; Estimated Cost; Estimated Timescale and Investment Appraisal.)

- Project Scope Statement (including: Objectives; Product

Deliverables; Acceptance Criteria; Exclusions; Constraints and Assumptions.)

Guided Learning : Scope Statement and Business Case
See BREO Community: Study Hub On-line, select Group Work, How to - Work in a Group.
See BREO Community: Study Hub On-line, select Assignments, Other types of Assignment, How to - Design a Poster
Project Brief information on-line
Opportunity to ask questions of the client
Review workshop for formative feedback on draft posters

Assessment - Group Project Plan Presentation

Description of Assessment Task

In your allocated group you should work together to produce a presentation of your Project Planning for the Project Brief worked on in Assignment 2a.

You should include the following in the Project Plan:

• Organogram
• Communication Plan
• Work Breakdown Structure (WBS)
• Activity List & Network Diagram with Critical Path identified
• Gantt Chart in MS Project
• Budget Breakdown
• Risk Register
• Quality Plan

You will be awarded an individual mark for Assessment 2 overall, based on your individual contribution

The aim of this project is to create an integrated conference development plan.
The project lifecycle is 6 months (kick-off through to the event) and the following aspects of the conference are to be planned:
1. Production
o Identifying suitable topics for the programme
o Identifying and recruiting relevant speakers
2. Sales & marketing strategy
o Deciding on how to split the £40,000 target between a delegate revenue target and a sponsorship revenue target
o Identifying the target audience
o Identifying suitable sponsors
o Deciding on the appropriate marketing tactics and channels to promote the conference
3. Operations & logistics
o Selecting a suitable date and venue for the conference
o Mapping out the operational activities that need to happen before the event can take place
Key performance indicators
This new conference will need to:
- Generate £20,000 profit (gross)*
- Bring together approximately 80-100 delegates
- Get representation from at least 75% of the Chartered ABS' membership of 120 business schools
The £20,000 gross profit target is predicated on:
- Generating revenue of £40,090. This revenue target can be split between delegate revenue and sponsorship revenue
- Getting a 50% profit margin

Project Team Structure

1. Conference producer (the project leader). The conference producer is responsible for researching and developing the programme, confirming the speakers and overseeing the project. The producer 'owns' the event and gives guidance and advice to marketing and operations colleagues.

2. Marketing & business development manager. The marketing/8D manager is responsible for overseeing the veneration of delegate and sponsorship revenue through an innovative marketing and sales strategy.

3. Operations manager. The operations manager is responsible for the pre-event logistical arrangements, for participant :ommunications, for overseeing the smooth running of the event on the day and for follow-up activity.

Attachment:- assignment.rar

Reference no: EM132213867

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