Solution-Create a shopping mall-like experience

Create a shopping mall-like experience

Assignment Help Management Information Sys

Reference no: EM132161544

Question:

Using a CRM platforms Hubspot,Zurmo, FreshSales to complete the following assignment:

You are the Chief Technology Officer at Atlanta-Hartsfield International Airport.

As a large hub and busy airport, your goal is to increase spending within the airport to create a shopping mall-like experience. To do this you need the following:

A CRM platform to manage the customer experience.

A mobile app collects data on consumer behavior and generates push notifications based on geolocation within the airport (e.g., terminal location).

A loyalty program, managed through the app, where rewards points are earned when purchases are made at the airport.

The ability to spend rewards points as cash within the airport or on selected products from within the app.

Review three (3) CRM platforms that could possibly meet the above needs. Based on this review, write a 4-5 page (content) paper detailing how this system would work if applied. Consider the following questions:

Which platform would you choose and why? Why did you NOT choose other platforms?

How would this loyalty program generate additional business for the airport?

What would you do with geolocation information, sales information, and what real-time analytics could be used to push notifications to airport users to influence their future behavior?

What other CRM systems would you need to bridge into this system (e.g., other airlines, fast food chains, etc.)?

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The work is in 1500 words where the ocus is on the CRM standards and how the airport can be handled. the discussion is to focus on the strategies which are related to the CRM setup and how one can work on the improvement of the system. The effectiveness is mapped to check on system processes and improving the forms and standards effectively.

Reference no: EM132161544

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Create a shopping mall-like experience

Reference no: EM132161544

Reference no: EM132161544

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