Reference no: EM133849236

Reflection Essay - Portfolio

Choose retail sector

Learning Outcome 1: Interpret business process concepts, analytical frameworks, and applications in business.

Learning Outcome 2: Analyse the role of information technology in Business Process

Learning Outcome 3: Demonstrate capability in the application of a process mapping tool.

Students are required to read the following scenario and prepare the lab accordingly. The Scenario of the business:

AEL SEAFOOD ENTERPRISES is committed to provide the highest quality of frozen and fresh seafood.

Business Case Scenario: AEL SEAFOOD ENTERPRISES
Overview: AEL Seafood Enterprises sources and supplies high-quality frozen and fresh seafood from oceans, seas, lakes, and specialized farms around the world. The company manages the entire seafood supply chain, including health inspections, quality classification, processing, packaging, pricing, marketing, and sales.
Supply Chain and Quality Control:
Sourcing and Receiving:

AEL forms partnerships with fishing companies, fish farms, and independent fishers across different regions.
They have a system in place to track where the seafood comes from, its type, and quantity.
Health Inspections:

Random batches of seafood are sent to labs for health checks to ensure they meet safety and quality standards.

The results are recorded for future reference and to comply with industry regulations.

Quality Classification:
Based on health inspection results and internal checks, seafood is categorized into four quality levels: Excellent, Very Good, Good, and Okay.
A standardized scoring system ensures consistency in how the seafood is classified.
Processing and Packaging:
Factory Operations:
Cooking, Packing, and Freezing: Seafood is processed in AEL's factory, where it is cooked, packaged, and frozen using advanced methods to preserve freshness and quality.
Fish Eggs (Caviar) Production: The company has facilities dedicated to producing and packaging fish eggs, such as caviar.
Strict hygiene and quality control measures are followed during all processing stages.
Pricing and Financial Management:
Pricing:
The pricing department adjusts prices based on seafood quality, market demand, and supply chain costs.
Prices are regularly reviewed to remain competitive while ensuring profitability.
Market trends are predicted using analysis tools to help with pricing decisions.
Marketing and Sales:
Marketing:
AEL uses marketing campaigns to target different customer groups with seafood of various quality levels.
They promote their commitment to sustainability, quality, and traceability.
Digital marketing (social media, etc.) is used alongside traditional methods to reach wholesalers, retailers, and consumers.
Sales:
The sales team builds relationships with wholesalers, retailers, and direct buyers.
They offer bulk sales, subscriptions, and custom orders.

A customer relationship management (CRM) system is in place to track sales and manage customer needs.

Additional Considerations:
Sustainability:
AEL promotes sustainable fishing practices and works only with suppliers who follow environmental standards.
They also invest in sustainable aquaculture and eco-friendly packaging.
Technology Integration:
Technology such as ERP systems helps streamline operations, manage inventory, and improve supply chain efficiency.
IoT devices track shipments and monitor product quality in real time.
Research and Development (R&D):
The company invests in R&D to improve seafood processing, create new products, and enhance quality control.
They are also looking into innovative packaging methods to extend the shelf life of seafood and reduce waste.
Execution of the Scenario:
Initial Steps:
Secure contracts with suppliers from different parts of the world.
Set up health inspection procedures with accredited labs.
Create and train staff on classification standards for seafood quality.
Operational Flow:
Receive seafood, perform random inspections, and classify products.
Process and package seafood at the factory, maintaining strict quality control.
Price the seafood based on quality and market trends.
Market and sell seafood through established channels, focusing on customer relationships and brand building.

By implementing this business model, the company can ensure a high standard of quality and safety, maintain competitive pricing, and effectively market and sell their seafood products to a wide range of customers.

Lab 2
Create a poster using either a modeling tool and PowerPoint to present the elements of the modeling tool.

Instructions:
Use the same software to draw BPMN information artifacts. Get top assignment help at pocket friendly prices!
Draw a complete poster, showing all features including sub-processes, loop marker and parallel multi-instance marker.
On the poster show, Activities, Choreographies, Events ...etc.
Export your work and save it as an image. Insert the image to a word document, save your word document and upload it.
Include your name and student ID on the poster.
Example what is expected:

A2 Part A : Conduct a literature review, ensuring proper analysis and references. You must use 3-5 well- chosen resources to support your work.

Instructions:

Write a 750-word literature review individually.

Your lecturer may select an industry for you to do some research and write a literature review. You will attempt to identify how businesses are operated within that industry.

Your goal is to figure out general business processes managed by companies in that industry.