Create a mind map in lucid to provide a critical review

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Reference no: EM133865936

Current Issues in Marketing

Assignment - Article Review

Learning Outcome 1: Examine, analyse and synthesize complex information and data to identify current issues in the marketplace and recommend sustainable solutions to solve business problems.

Learning Outcome 2: Demonstrate effective written communication skills (consolidate).

Instructions:

For this assignment, you will create a mind map in Lucid to provide a critical review of one of the following articles that have been published in The Conversation.

Your mind map will include an analysis and evaluation of the article's effectiveness with branches from the centre (the headline of the article) that address each of the criteria below. We will have activities to help prepare you for this assignment. Get online assignment help now!

What is The Conversation?

The Conversation is an independent source of news and opinions written by academics and researchers. It aims to provide high-quality articles to the public to allow for a better understanding of current affairs and complex issues (as indicated in its tagline: Academic rigour, journalistic flair). Importantly, The Conversation focuses on evidence-based analysis of issues making the news.

Use the following as a guide for what should be included in your mind map, and check the rubric to make sure you have addressed each of the criteria.

• What issue does the article deal with?

• What is the central argument?

• Is the argument well-substantiated? Are there any gaps/limitations? Biases?

• Has the author provided enough evidence to support their argument? (for example, the evidence provided refers to referencing and the use of hyperlinks to take the reader to more information; ask yourself if there are enough or too many and if they take you to relevant material)

• What techniques does the writer use to engage the audience? (for example, ask yourself if the headline is visually exciting or if it includes keywords that can be used to make it easy for an online search)

• Is the article well-structured? Logical? Clear?

• What is your overall evaluation of the article's effectiveness?

Article 1 - Does ‘made with love' sell? Research reveals who values handmade products the most

Article 2 - Online platforms risk becoming ideological echo chambers that undermine meaningful dialogue

Article 3 - Social media is making many people more depressed - Buddhist philosophy may offer an explanation

Reference no: EM133865936

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Reviews

len3865936

5/8/2025 1:32:54 AM

There’s no fixed word limit for the assignment, since it’s a mind map, not a written report. However, each section or branch of the mind map should include clear, concise analysis—usually 30 to 80 words per point. If you cover all the required criteria (like the article’s issue, argument, evidence, structure, etc.), the total word count will likely fall between 300 and 600 words. The key is quality and depth, not word count—make sure each point is thoughtful and well-supported.

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