Create a marketing campaign

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Reference no: EM133869843

Question: Create a marketing campaign that applies to your current or former company/business/organization.

- Utilize information from the Market Research Project.
- Develop a plan of action for implementation of a marketing campaign.
- Include a minimum of 15 references. (Different from the Market Research Project!)
- Utilize the Marketing Campaign Project Template.
- A minimum of 1 FULL page, minimum, 1-inch margins, double spaced, 12 pt. font per area.
- The originality report will not exceed 15%. Credit will not be given for a higher %.

THE MARKETING CAMPAIGN PROJECT WILL CONSIST OF:
Cover Page
Definition of the Problem
- Define and explain the problem that you want to focus on and solve.
Target Market/Audience
- Define and explain the target market/audience that applies to the problem.
Communication Objectives
- What objective(s) is the company/business/organization communicating?

The Message
- What is the message(s) that the company/business/organization wants to send?
- What it is that the company/business/organization wants to do, say, etc.?
o Think of the AIDA model (Attention, Interest, Decision, Action)
Communication Channels

- Personal - explain the channels that are more personal in nature
- Nonpersonal - media (print, broadcast, online, display)
Message Source(s)

- What source(s) does the company/business/organization want to use?
o (Celebrities, living personalities, symbols, animated animals, characters, cartoon characters,animals, etc.)

Reference no: EM133869843

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