Create a market-product grid-selecting target segments

Reference no: EM13316447

Create a market-product grid for Elizabeth City State University. Be sure to clearly label the markets (horizontal rows) and product groupings (vertical columns). What are the different market segments for higher education? What criteria should the university use in selecting target segments? What segments would you recommend that the university select and why? Be specific. State details.

Reference no: EM13316447

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