Create a hypothetical go-to-market strategy

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Reference no: EM133744001

Question: Choose an organization you have interacted with in your city and use the concepts you've learned in IBS212 to:

analyze their marketing strategy (how does the local environment influence them), or
create a hypothetical go-to-market strategy for expanding that organization's offerings into a new country.

This assignment is intentionally open-ended; the point is to connect what you have learned in the classroom with your real-world, location-based experiences. Therefore, it would be best to choose an organization and a topic you are excited to write about (and your Professor would be interested in reading about). Be sure to highlight 3 of the course's LOs precisely and incorporate at least one research paper (with appropriate citations).

Reference no: EM133744001

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