Create a customer experience and maintain its brand

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Reference no: EM133202063 , Length: 3 pages.

Problem: Product Strategy and Pricing Starbucks Case

Answer the following questions in a 500 to 1100 words (2 to 4 pages) paper using the provided sources, in MLA format. Each question should be answered separately within the allotted page count.

• Assume you are a marketing manager for Starbucks. Describe the following at Starbucks: essential benefit, core product, and enhanced product. Discuss how Starbucks uses different components of its product to create a customer experience and maintain its brand. Be sure you address the tangible and intangible aspects of the Starbucks product.

• In your own words, define and discuss each of the following: penetration pricing, price skimming, competitor-based pricing, and value pricing. In your discussion, provide and explain a scenario where each might be appropriate. Executing a value pricing strategy is generally viewed as being more difficult than executing other pricing strategies. Why? How is effective promotion related to successful value pricing?

Reference no: EM133202063

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