Reference no: EM133904628

Assessment - Analysis of health communication campaigns

For this assessment, you will need to critique and analyse two health communication campaigns.

From the list below, you must select two campaigns to focus your assessment on. For each option, you will see that there are resources that provide context about what the campaigns involve and are about.
Campaign Options:

Option 1: #EarthOvershootDay Campaign (you can use all these articles provided below to support you if you select this option)

Frontiers I Environmental Science Communication for a Young Audience: A Case Study on the #EarthOvershootDay Campaign on YouTube
Earth Overshoot Day home - #MoveTheDate
Earth Overshoot Day: A Measure of Effective Partnerships - 2030.Builders
Earth Overshoot Day and EMAS: Moving the Date for a Sustainable Future - European Commission

Option 2: One Vax TWo Lives Campaign (you can use all these articles provided below to support you if you select this option)
One Vax Two Lives: a social media campaign and research program to address COVID-19 vaccine hesitancy in pregnancy - PMC
Social media campaign and research program to address COVID-19 vaccine hesitancy in pregnancy: correspondence - American Journal of Obstetrics & Gynecology One Vax Two Lives

Option 3: This Girl Can Campaign (you can use all these articles provided below to support you if you select this option) Impact of the first year of the "This Girl Can" physical activity and sport mass media campaign in Australia I BMC Public Health
This girl can #jointhemovement: Effectiveness of physical functionality-focused campaigns for women's body satisfaction and exercise intent - ScienceDirect This Girl Can - Victoria

Option 4: Stop HIV, Stop Cervical Cancer Campaign (you can use all these articles provided below to support you if you select this option) Strategic health communication on social media: Insights from a Danish social media campaign to address HPV vaccination hesitancy - PubMed
HPV vaccination crisis and recovery: the Danish case

Option 5: LiveLighter Campaign (you can use all these articles provided below to support you if you select this option)

Part 1: Critique of health promotion action area challenges facing the two campaigns

The first part involves critiquing the challenges of addressing the action areas of the Ottawa Charter (e.g., strengthening community action, creating supportive environments, building healthy public policy, reorienting health services, developing personal skills) for each of the two campaigns that you selected. When critiquing the challenges, you are required to use content from the following article, which includes a framework for optimising the effectiveness of health promotion initiatives: Ety_Q, Zask A. Applying the Ottawa Charter to inform health promotion programme design. Health Promot int. This article will assist you with the points of critique that you put forth. This article is available in the e-reading list for Week 2. Additionally, you should utilise unit material and other relevant evidence from high-quality academic sources to critique the challenges with addressing the Ottawa Charter's five action areas in the two campaigns that you are basing your assessment on. To guide you with the critique, some questions to consider answering are:

What are the challenges the two campaigns face with addressing the action area 'strengthening community action'?

What are the challenges the two campaigns face with addressing the action area 'creating supportive environments'?

What are the challenges the two campaigns face with addressing the action area 'building healthy public policy'?

What am the challenges the two campaigns face with addressing the action area 'reorienting health services'?

What are the challenges the two campaigns face with addressing the action area 'developing personal skills'?

What action areas of the Ottawa Charter are addressed or not addressed by the two campaigns?

According to the Fry & Zask (2017) article, how well do the campaigns address the five action areas of the Ottawa Charter and how could they be changed to better overcome the challenges of targeting the action areas?

How could the campaigns be improved to better address the five action areas of the Ottawa Charter?

Note: there are several questions here. You are expected to cohesively and concisely discuss such questions in paragraph form. These questions should not be headings, and this part should be written in paragraph form (not bullet points).

Part 2: Synthesis of social innovation concepts
Social innovation is useful for helping us derive novel solutions to complex problems that are often more sustainable, effective, and efficient that existing solutions. In the second part of this assignment, you should critically discuss the utility and application of social innovation concepts to your two selected health communication campaigns. Here, you should synthesise innovation concepts to discuss how they could help address the two campaigns' challenges with addressing the action areas of the Ottawa Charter that you identified in part one. Additionally, you should discuss how well the campaigns were or were not guided by social innovation concepts. If the campaigns do not mention the use of social innovation, then assume that it was not applied. This section should answer the following questions:

What principles or concepts of social innovation could have been applied to these two campaigns to enhance them and what are examples of how these principles and concepts could have been used in the campaigns?

How would these two campaigns benefit from social innovation concepts to overcome challenges with targeting the action areas of the Ottawa Charter? Provide specific examples.

Unit material and other relevant evidence from high-quality academic sources should be used to write this part. An article that will support you with this section is:

Note: there are several questions here. You are expected to cohesively and concisely discuss such questions in paragraph form. These questions should not be headings, and this part should be written in paragraph form (not bullet points).

Part 3: Synthesis of health promotion concepts

In the third part of this assignment, you should synthesise health promotion concepts to critically discuss the challenges facing the two health communication campaigns with respect to targeting action areas of the Ottawa Charter. In your critical discussion, you should also discuss how well the two health communication campaigns were guided by the use of key principles and concepts of health promotion. Here you should answer the following questions:

How well did these two campaigns draw on health promotion principles and concepts?

What could the campaigns have done better and what additional principles or concepts should have been used for "best practice" health promotion? What are ways that the two campaigns could better utilise health promotion concepts to strengthen them and maximise their potential impact?

How well did the two campaigns address the social determinants of health and the levels of the socio-ecological model, and how could this have been done better?" Expert help in every subject - get assignment help with just a click.

Part 4: Interpretation and application of human-centred design thinking concepts
In the fourth part of this assessment, interpret human-centred design thinking concepts to critically discuss how they could have been applied to help strengthen the two health communication campaigns. You should address the following questions in your answer:
How would these two campaigns benefit from using human-centred design thinking?
How could human-centred design thinking concepts have helped the two campaigns to better address the intended health problem? Provide specific examples where possible.
• How could human-centred design thinking concepts have helped the two campaigns to ensure that they were 'empathising' with their target audience to fully understand the `user' for whom they were designing for? Provide specific examples where possible.
• How could human-centred design thinking help the two campaigns to generate more meaningful and novel solution(s) that address the target audience (i.e. end-users)? Provide specific examples where possible.
In what aspects of the health communication campaign planning process (e.g., situation analysis, audience analysis, etc.) could the authors have utilised human-centred design thinking activities and concepts? Be specific.
Unit material and other relevant evidence from high-quality academic sources should be used to write this part.
Note: there are several questions here. You are expected to cohesively and concisely discuss such questions in paragraph form. These questions should not be headings, and this part should be written in paragraph form (not bullet points).

Part 5: Concept map
In part five, you need to create a concept map to provide a visual depiction of your critique. In this concept map, you should be connecting the health promotion action area challenges facing the two health communication campaigns and the role of social innovation, health promotion, and human-centred design thinking for supporting and strengthening the two campaigns.
This concept map must be created by hand (i.e. hand drawn) and cannot be developed using digital software, website, or platforms.
For part five, you do not need to write anything for this section, nor do you need to include references.. You only need to include a photo/screenshot of your concept map. Please ensure that the image quality is clear enough that the content can be properly read.