Reference no: EM133940058
Your funding pitch was a resounding success, and your proposed product or service has been officially approved. Senior management was so impressed with your presentation that they announced the project in a company-wide memo, recognizing your hard work and vision. Congratulations on an outstanding achievement!
One line in the memo really caught your attention: "We are eager to see the project to completion and the many other product offerings to come from this initiative."
Scenario
When you consult with the project manager (PM), they explain that senior management typically expects to see opportunities for product or service extensions or clear pathways to build on the original idea. This could include variations like lower cost or premium versions, new customer targets or customer segments, or other strategic enhancements.
The PM also adds that senior management will expect to see plans in place for business continuity to safeguard the project's funding. Therefore, the immediate next step is developing a business continuity plan. Get instant assignment help from top tutors.
Directions
Create a business continuity plan that outlines the next steps, including potential project improvements and strategies to mitigate risk and to protect the product investment. To accomplish this task, leverage employee and customer feedback on the new product or service. Additionally, conduct additional market research and perform a PESTLE analysis to identify any external factors that could affect your new product offering.