Reference no: EM131076814
1. Mary Kay, Avon and other cosmetic manufacturers produce and market their products on a worldwide basis including countries like the United States, Australia, India and China. Thus, the cosmetics industry serves as an example of __________.
- domestic competition
- limited competition
- glocal competition
- global competition
- local competition
2. If the Indian government passed legislation that was designed to limit the amount of Mary Kay products that could be imported into India, this would be an example of a _____________.
- trade group
- tax
- quota
- free trade agreement
- tariff
3. While considering an expansion into India, Mary Kay executives completed a thorough SWOT analysis. Some of its findings were that the population in India was, on average, becoming more wealthy and youthful, and had an increasing number of women in the workforce. These trends would best be classified as __________ with respect to Mary Kay's interest in the Indian market.
- weaknesses
- opportunities
- strengths
- strategies
- threats
4. At the time of Mary Kay's expansion into the Indian market, the average income in Delhi was $1,420 and Mumbai was $2,850 (U.S.D.). These average per capita incomes were some of the highest incomes in all of metropolitan India. To be successful in the Indian market, Mary Kay executives chose a "mass-tige pricing" strategy wherein Mary Kay would be accessibly priced for the average middle-class Indian consumer. This is an example of how ______ affect the marketing mix for Mary Kay's brand in India.
- regulatory forces
- technological forces
- competitive forces
- social forces
- economic forces
5. One of the critical factors in determining the success or failure of Mary Kay, India was its ability to get its products into the hands of its consumers. Therefore, Mary Kay made a major investment in multi-day training seminars and starter kits for its new Indian sales representatives who play a critical role in ____________ for the Mary Kay brand.
- product development
- distribution
- creative execution
- pricing
- back translation
6. To satisfy the demands of the Indian market, Mary Kay developed the Mary Kay MelaCEP Whitening System which contained seven products specifically formulated for Asian skin which was marketed using an existing skin regimen communication campaign. The MelaCEP Whitening System is an example of a ________ since the skin care product's characteristics were modified to increase sales and perceived value in the Asian market.
- product adaptation
- dual adaption
- product extension
- communication adaption
- product innovation
|
Determining the assignment-policies and strategies
: Assignment: Policies and Strategies Imagine that you work for a pricing strategy consulting business. Select a business that will be your next client. Write a six to eight (6-8) page paper in which you:
|
|
What other strategies can you think of
: What other strategies can you think of? How do they compare to the two studied in the previous programming problem?
|
|
Problem regarding the hot rod marketing
: Terry Walsh knew the time was right to move from being a small, "garage-based" company to a much larger enterprise. After spending years as a research chemist, Terry had launched out on his own. His goal was to develop a top-of-the-line fuel injec..
|
|
Draw bobs long run total cost curve
: Draw Bob's long run total cost curve. Repeat question 3 and 4 with "total cost" replaced by "average cost." Repeat question 3 and 4 with "total cost" replaced by "marginal cost."
|
|
Cosmetics industry serves as an example
: 1. Mary Kay, Avon and other cosmetic manufacturers produce and market their products on a worldwide basis including countries like the United States, Australia, India and China. Thus, the cosmetics industry serves as an example of __________.
|
|
Find the equation of the tangent line to the curve
: Find the equation of the tangent line to the curve y = 2x3 - 5x at the point where x = -1. If y3x = (sin x)(e2x). Find dy/dx
|
|
Overall branding statement about a product or service
: Using the brand attribute framework in Exhibit 7.1, construct an overall branding statement about a product or service of your choice. How would other consumers and especially potential customers look at this brand?
|
|
Purchase a product is simply good marketing
: Some say that targeting any group of consumers who are willing and able to purchase a product is simply good marketing.
|
|
Website design and implementation plan
: Provide detailed plans regarding the type of website you would like to develop for your e-business. For this assignment you will provide a presentation that contains a detailed discussion of an implementation plan.
|