Contrast single-channel and multi-channel retailing

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Retail Management: A Strategic Approach

Web, Nonstore-based, And Other Forms Of Nontraditional Retailing

Learning Objective 1: To contrast single-channel and multi-channel retailing

Learning Objective 2: To look at the characteristics of the three major retail institutions involved with non store-based strategy mixes: direct marketing, direct selling, and vending machines - with an emphasis on direct marketing

Learning Objective 3: To explore the emergence of electronic retailing through the World Wide Web

Learning Objective 4: To discuss two other nontraditional forms of retailing: video kiosks and airport retailing Get expert-level assignment help in any subject.

Reference no: EM133950551

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