Reference no: EM132292282

Assignment -

Need to fill out 12 copies of this Questionnaire that is attached and using SPSS to fill out the template with answers. Just need the SPSS part to be done.

Questionnaire -

In a marketing research seminar we are conducting a consumer survey about grocery shopping. Participation is totally voluntary and you can terminate the interview anytime without penalty. The survey and the analysis of results are completely anonymous and all data is treated strictly confidentially. Would you be willing to answer a few questions?

F.1 Have you been living in Austria for at least one year?

F.2 Do you make purchases in grocery retail store chains/supermarkets at least several times a month?

F.3 Do you purchase dairy products (e.g., yogurt, milk, cheese etc.) at least several times a month?

1. How much time do you spend on average per day to use the Internet for private purposes, that is, not for your job, your studies etc.?

2. How often do you on average use the Internet ...

For the following questions please refer to your behavior concerning groceries (food and beverages).

3. Please select among the following retail chains the one you overall like most and the one you overall like least.

4. Please think of ... [NAME THE MOST PREFERRED RETAILER]. To what extent do you agree with the following statements about this retailer? 1 means "Fully disagree", 7 means "Fully agree", in between you can fine-tune.

5. And now, please think of ... [NAME THE LEAST PREFERRED RETAILER]. To what extent do you agree with the following statements about this retailer? 1 means again "Fully disagree", 7 means "Fully agree", in between you can fine-tune.

6. Now let's consider the product category of dairy products (e.g., yogurt, milk, cheese etc.). How often do you purchase such products on average?

7. Please tell me what dairy products generally mean to you. For this purpose, I read out the answer categories and ask you to give your answers on a scale from 1 to 7; in between you can fine-tune. For me, dairy products in general ...

8. Please select among the following dairy product brands the one you generally like most and the one you generally like least. [ONLY ONE SELECTION EACH. REMEMBER THE TWO BRANDS FOR THE NEXT QUESTION]

9. Please think of ... [NAME THE MOST PREFERRED BRAND]. To what extent do you agree with the following statements about this brand? 1 means again "Fully disagree", 7 means "Fully agree", in between you can fine-tune.

10. And now, please think of ... [NAME THE LEAST PREFERRED BRAND]. To what extent do you agree with the following statements about this brand? 1 means again "Fully disagree", 7 means "Fully agree", in between you can fine-tune.

Now please imagine the following scenario: The retailer you prefer most offers a free app for download that includes various special offers of different products to users, e.g., gifts, special promotions and price reductions, coupons, raffles etc. Among other products, the brand manufacturer you prefer most is frequently involved in these promotions on the app.

11. Given this hypothetical scenario, please specify the extent to which you would use this app on your phone.

12. Please answer the questions below on your assessment of this app by indicating to what extent you agree or disagree to the following statements. 1 means again "Fully disagree", 7 means "Fully agree", in between you can fine-tune.

Now please imagine the following scenario instead of the previous one: The retailer you prefer least offers a free app for download that includes various special offers of different products to users, e.g., gifts, special promotions and price reductions, coupons, raffles etc. Among other products, the brand manufacturer you prefer most is frequently involved in these promotions on the app.

13. Given this hypothetical scenario, please specify the extent to which you would use this app on your phone.

14. Please answer the questions below on your assessment of this app by indicating to what extent you agree or disagree to the following statements. 1 means again "Fully disagree", 7 means "Fully agree", in between you can fine-tune.

Thank you for answering the questions. Ask you at the end a few questions for statistical purposes? As stated in the beginning, this survey is completely anonymous.

S.1 Gender

S.2 What is your age?

S.3 What is your nationality?

S.4 At which university are you studying?

S.5 What are you studying?

S.6 At which level are you studying?

S.7 To what extent are you currently working?

S.8 How many persons are currently living in your household (including yourself)?

S.9 What is the applicable category of the current amount of money you have personally at your disposal in a month? This includes personal net income, money from parents etc.

Attachment:- Assignment Files.rar