Consumer decision-making process assessment

Assignment Help Other Subject

Reference no: EM133741765 , Length: word count:800

Consumer Behaviour and Marketing Psychology

Assessment - Consumer Decision-Making Process

Your task
Individually, you are required to prepare a 800-word analysis of a mini scenario.

Assessment Description
In this individual assessment, students will be given an opportunity to demonstrate their understanding and ability to interpret the broader determinants of consumer behaviour and evaluate different frames of reference by analysing the role of motivation, needs, beliefs and attitudes.

Assessment Instructions
The mini scenario details you must focus on will be available via MyKBS's ‘Scenario generator' button in the subject's assessments tab. Once you click the button, the system will guide you through a few prompting steps, revealing specific details of your customer(s) and their decision-making process.

Based on the details of the mini scenario, you will need to prepare a written response of 800 words (no more). The response should demonstrate your ability to analyse the need(s) and want(s) that may have led your customer to buy specific products or services by incorporating theories and concepts of consumer behaviour discussed in weeks 2 to 3.

Customer: Jamie
Customer Description: Jamie is a winter sports enthusiast who loves skiing and snowboarding. They are in the market for high-quality winter sports gear, including waterproof jackets, insulated pants, and durable
snow boots. Jamie carefully selects gear that ensures warmth and protection during their winter adventures.

Product or Sevice: Retail
Including Clothing, home goods, and online shopping platforms.
Selected product: winter gear from Snow Central

Instruction: Based on this scenario analyse the need(s) and want(s) that may have led analyse the need(s) and want(s) that may have led Jamie to buy winter gear from this retailer by considering their potential state of imbalance. Use theories and concepts covered in weeks 2 and 3 to support your analysis. Don't forget to Google search information about the retailer Jamie bought the winter gear from to inform your analysis.
Remember to submit this handout along with your 500 word written response.

Present a clearer connection between your analysis and the characteristics of the product in your chosen scenario. Your can further discuss the difference between "need" and "want.' in the chosen scenario.

You can also discuss how the consumer's needs and wants were related to their involvement level, which can be affected by various factors (Week 2). You can further explain their potential state of imbalance by applying the Drive theory and/or Expectancy Theory (Week 2).

You can further explore the different levels of needs according to Maslow's model (Week 3).

You can also consider some other relevant theories such as Self-Determination Theory and Trio of Needs Theory (week 3), which can help your analysis more comprehensive. You can further discuss whether the consumer would experience any motivation conflicts (week 3) in the given scenario.

Reference no: EM133741765

Questions Cloud

Do some research how the software industry : Do some research how the software industry is solving the issue of closing talent gaps with H1B workers (temporary workers from foreign countries).

Develop recommendations for future of senior centers : The National Institute of Senior Centers (NISC) interviewed experts to develop recommendations for the "future of senior centers."

Provide evidence from the most relevant scenes to support : Provide evidence from the most relevant scenes to support your thesis about whether or not the film is a useful educational resource.

Safe and healthful workplace : The creation of OSHA provided workers the right to a safe and healthful workplace. What specific rights do workers have under OSHA?

Consumer decision-making process assessment : Consumer Decision-Making Process Assessment - demonstrate their understanding and ability to interpret the broader determinants of consumer behaviour

Write research question or hypothesis under investigation : Write out the research question or hypothesis under investigation. Provide a detailed description of the methods used for this SSRD.

Correct ingredients and tools : You are preparing a new recipe, your first read-through is to make sure you have the correct ingredients and tools, while your second read-through focuses

Identify the people accountable for implementation of plan : Consider resources, personnel, budget, and community makeup. Identify the people accountable for implementation of the plan and describe their roles.

Comparing homicide committed by girls and boys : Substantial research has been conducted comparing homicide committed by girls and boys, including very young offenders.

User Account

All Pages