Construct a model to predict customer churn

Assignment Help Other Subject
Reference no: EM132109557

Assignment

Background

This is an individual assignment, which requires you to analyse a given dataset, interpret, draw conclusions from your analysis, and then convey your conclusions in a written report.

Assurance of Learning

This assignment assesses following Graduate Learning Outcomes and related Unit Learning Outcomes:

Graduate Learning Outcome (GLO)
GLO1: Discipline-specific knowledge and capabilities: appropriate to the level of study related to a discipline or profession.
GLO3: Digital literacy: using technologies to find, use and disseminate information
GLO5: Problem Solving: creating solutions to authentic (real world and ill define) problems.

Analysis Tasks

1- Construct a model to predict customer churn using binary classification trees (C&R Tree) and evaluate the performance of the constructed model on the holdout sample provided (use metrics related to confusion matrix).

2- Evaluate the performance of the constructed model against the RFM method (use lift chart-
i.e. concentration to make the comparison).

Report Tasks

1- Introduction and problem definition

2- Literature review: Use only academic journal articles. APA style should be used for referencing.

3- Methodology and empirical study: this should include a discussion of your analytical techniques, your model evaluation metrics, your working data, and your model building process.

4- Results: evaluate your analysis results to explain how the constructed models perform and also how they are positioned against a random model (random guessing).

5- Conclusion and Recommendations: This should consider the implications of your results and how they may contribute to customer retention and reduce marketing expenditure.

Attachment:- Assignment.rar

Reference no: EM132109557

Questions Cloud

Performance plans and team performance : Describe how to communicate effectively with a range of stakeholders about team performance plans and team performance in an organisation.
Piece of equipment to a buyer in india : The company is selling a piece of equipment to a buyer in India. The sale is for immediate delivery, but payment will only be due in 30 days time.
What will be the consequence of waldmart ltd : If shareholders vote against the remuneration report and a second strike is achieved, what will be the consequence of Waldmart Ltd and its director?
Prepare a schedule of cost of goods manufactured : Edmonco, Inc. manufactures briefcases. The following information is available for the company (in millions): Prepare a schedule of cost of goods manufactured.
Construct a model to predict customer churn : MIS784 Marketing Analytics - Construct a model to predict customer churn using binary classification trees and evaluate the performance
Evaluate the profitability of each of the two channels : Louise wishes to evaluate the profitability of her two architecture-firm clients and three commercial window treatment clients.
Most bills that are filed during legislative session : What happens to most bills that are filed during a legislative session?
Globalization is something our more technologically advanced : Globalization is something our more technologically advanced world is trying to claim as its own. Is the myth that Globalization is new, an accurate statement?
Write a cohesive and substantive response : Write a cohesive and substantive response to the following: Identify the cases you selected and address the questions posed in the scenarios you chose.

Reviews

len2109557

9/10/2018 10:09:40 PM

Report: Discussion of the final method of inquiry (Marks: 6) GLO5 1.5 Provides little or no discussion of the final method of inquiry, with little or no discussion of any methodological and ethical issues or challenges that accompanied the inquiry or how these were addressed 0-2.9 3.3 Provides some discussion of the final method of inquiry, including some discussion of any methodological and ethical issues or challenges that accompanied the inquiry and how these were addressed 3-3.5 3.9 Provides a good discussion of the final method of inquiry, including a comprehensive discussion of any methodological and ethical issues or challenges that accompanied the inquiry and how these were addressed 3.6-4.1 4.5 Provides a very good discussion of the final method of inquiry, including a very comprehensive discussion of any methodological and ethical issues or challenges that accompanied the inquiry and how these were addressed 4.2-4.7 6 Provides an excellent discussion of the final method of inquiry, including an extremely comprehensive discussion of any methodological and ethical issues or challenges that accompanied the inquiry and how these were addressed 4.8-6

len2109557

9/10/2018 10:09:34 PM

Report: Discussion of how the inquiry is situated within the wider scholarly literature (Marks: 6) GLO1 and GLO5 1.5 Provides little or no discussion of how the inquiry is situated within the wider scholarly literature. Does not draw on literature that relates to the specific issue which the inquiry addresses or literature that relates to learning and teaching in the relevant discipline 0-2.9 3.3 Provides some discussion of how the inquiry is situated within the wider scholarly literature, drawing on some literature that relates to the specific issue which the inquiry addresses as well as literature that relates to learning and teaching in the relevant discipline 3-3.5 3.9 Provides a good discussion of how the inquiry is situated within the wider scholarly literature, drawing on a wide range of literature that relates to the specific issue which the inquiry addresses as well as literature that relates to learning and teaching in the relevant discipline

len2109557

9/10/2018 10:09:05 PM

Report: Discussion of the background or context of the inquiry (Marks: 4) GLO1 and GLO5 1 Provides no relevant research question/s and/or little or no discussion of the learning and teaching problem or issue which the inquiry is intended to address 0-1.9 2.2 Provides research question/s linked to the inquiry as well as some discussion of the learning and teaching problem or issue which the inquiry is intended to address 2-2.3 2.6 Provides clear and actionable research question/s well linked to the inquiry as well as a good discussion of the learning and teaching problem or issue which the inquiry is intended to address 2.4-2.7 3 Provides clear and actionable research question/s very well linked to the inquiry as well as a very good discussion of the learning and teaching problem or issue which the inquiry is intended to address 2.8-3.1 4 Provides clear and actionable research question/s extremely well linked to the inquiry as well as an excellent discussion of the learning and teaching problem or issue which the inquiry is intended to address 3.2-4

len2109557

9/10/2018 10:08:58 PM

Criteria Unsatisfactory Satisfactory Good Very Good Excellent Analysis: Analytical results (Marks: 5) GLO1 and GLO3 1.2 No analysis is presented or Irrelevant/inappropriate techniques have been used to analyse the data with many errors in the analysis 0-2.4 2.7 Consistently, independently and skilfully uses appropriate data analysis techniques, demonstrating some expertise and specialised skills 2.5-2.9 3.2 Consistently, independently and skilfully uses appropriate data analysis techniques, demonstrating good expertise and specialised skills 3-3.4 3.7 Uses appropriate data analysis techniques independently, efficiently and effectively, and demonstrating a consistently high levels of expertise and specialised skills. 3.5-3.9 5 Uses most suitable data analysis techniques independently, efficiently and effectively, and demonstrating a consistently high levels of expertise and specialised skills. 4-5

len2109557

9/10/2018 10:08:48 PM

Submission The assignment consists of two parts: Analysis and Report. You are required to submit both your written report (approx. 3000 words) and analysis files (conducted in Excel and IBM SPSS Modeler). • Analysis Students are expected to complete the first analysis task in IBM SPSS Modeler and the second analysis task in Excel. Both files are expected to be a part of your submission. Before submitting your analysis, make sure it is logically organised and any incorrect or unnecessary output has been removed. In your Excel file all calculated figures are expected to be tied to appropriate Excel functions.

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd