Consider pet food manufacturer that sells to retailers

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How can a company identify customers when those customers don't talk to its representatives very often, if at all -- at least not individually? (Consider a pet food manufacturer that sells to retailers, not directly to consumers. Or a convenience store that operates on a cash basis. Or a fast-food chain. Or a business-to-business company that doesn't have a human sales force).

Reference no: EM131244278

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