Conduct the survey by using the designed questionnaire

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Reference no: EM133305836 , Length: word count:3000

Managerial Statistics

Assignment:

DIMENSIONS OF SERVICE QUALITY AS AN MEASUREMENT OF CUSTOMER SATISFACTION IN BANKING INDUSTRY

You are required;
Question 1- To conduct the survey by using the designed questionnaire with at least 100 participants. (Data collection must take place in Malaysia/ China banks).
Question 2- Submit a managerial report which includes the following:
a) Cover Letter
b) Executive Summary
c) Introduction
d) Market Analysis (on different banks)
e) Data Analysis
i. Descriptive analysis (Cross Tabulation, Table, graphs).
ii. Normality Test
iii. Appropriate non- parametric test(s)
iv. Correlation or Regression Analysis (multiple linear regression need to be considered)
v. Keep all evidence of data collection (Hard copy of questionnaire) for the verification purpose.
f) Managerial Recommendations:
Provide your recommendation which is supported by your data analysis.
g) Limitations and Suggestions for future market research

Reference no: EM133305836

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