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Conduct given type of research using secondary data sources

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Reference no: EM132778717

Question: Phase II: Company Profile and Industry Overview

Company Profile

This is an overview of your organization including who is involved and the scope of what the company does.

• Type of Organization

• Name of Organization

• Hours of Operation

• Scope of Service Line

• Clients Served

• Location of clinics/services

• Description of Business

• Industry Overview

• this is an analysis of the industry and economy in which the organization operates

• it demonstrated a current understanding of industry characteristics and trends

• a trend is a definite, predictable direction of events

• Conduct this type of research using secondary data sources

See the below areas that should be covered in the industry overview and the chapters where you can review the subjects:

Overall Business or Client Trends and Opportunities

1. Social changes - Chapter 3

2. Economic reimbursement changes - Chapter 3

3. Demographic changes - Chapter 3

4. Health care delivery changes - Chapter 3

5. Regulatory/political changes - Chapter 3

6. Key success factors in your segment of the industry - Chapter 3

7. Barriers to entry in your segment of the industry - Chapter 2

8. Barriers to exist in your segment of the industry - Chapter 2

Book: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers

Reference for book: Berkowitz, E. N. (2022). Essentials of health care marketing. Burlington, MA: Jones & Bartlett Learning.

Reference no: EM132778717

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