Reference no: EM133197580 , Length: Words Count:1500

Assignment:

Work individually to conduct a strategic analysis. and write a report on a real-life business.

You are required to conduct strategic analyses for our partner organization for this assignment. You are advised to conduct research for industry and media reports. and other relevant organisations.

In this report you are required to perform the following tasks:

1. Describe briefly the background information (strategic context) of the organisation. This information should be brief and relevant to the discussion of your assignment and thus may include ownership. history. size. business scope. major products/services. and major markets. and financial performance of the organization.

2. Conduct a macro-environment analysis for the entire industry within which the organisation operates. You should use the analytical framework provided during the course. Foci will be placed on the understanding of the purpose of this analysis. the identification of key factors and their implications in terms of key opportunities and threats, and the discussion of their overall impact on the industry growth in the future. Draw your conclusion based on your macro-environment analysis.

3. Undertake an industry (competitive) analysis using Porter's 5-forces model. You are required to pay attention to the purpose of this analysis. the inter-connectedness of different aspects of the competitive forces. the links between the competitive forces and macro-environment. and their overall impact on the industry and the organization selected in terms of main driving forces in the competitive environment. Draw your conclusions based on this five-force analysis.

References should be used to validate the information presented. and should be drawn from academic sources and organisational information such as the website and annual reports. The business press may be used to identify relevant issues.

Please note that no executive summary is required in this report. Advisory notes for this assignment

• You should conduct an extensive information search on the organisation selected.

• Company websites. annual reports. and media reports are important sources of such information. but their objectives. and thus credibility. should be carefully analysed and evaluated.

• You should use appropriate concepts and analytical tools in your report.

• The report should be written in prose: however limited use of dot points is acceptable.

• This advice should be read in conjunction with RMIT assessment policy and the course guide.