Reference no: EM134017447

Question

This week's chapter concerns motivation and emotions. Let's assume that people who work in advertising know what they are doing and base their campaigns on motivational principles. If this assumption is correct, it should be possible to scrutinize advertisements and find various principles at work.

1. Find and choose an advertisement you find intriguing. It can be print, radio, or television media. Include a link (or picture if print media) in your assignment. Evaluate it based on the motivational principles you learned in the chapter this week. What motivational theories are evident in this advertisement? If you believe there are none, how could have motivational principles been utilized to make it a more effective marketing ad? (be thorough in your analysis and application of concepts from the chapter on motivation)

2. It is a common assumption that men and women differ in their motivations. Next, identify any potential "male" and/or "female" marketing approaches in the advertisement. Where do the gender-specific advertising attempts appear? If you believe the advertisement to be gender neutral, why do you believe the company took this approach?

3. Finally, how frequent are emotional appeals in the advertising business? What primary emotions are used in the advertisement? Are some emotions more frequently called on while others are ignored? (Not all descriptive terms, such as excited, are primary emotions. Please refer to your chapter for accurate terms here).