Concerned with four major threats

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Reference no: EM131025785

A marketing firm is trying to win a major contract from a large retail company and is concerned with four major threats. 1).competition: the probablilty of very cometative bids at 0.6, and the potential impact would be substantial at a value of 5 on a scale of 1-7(where a 7 is a major negative impact and 1 is a slight.) 2). Economy: probability of a recession is 0.4 and its impact would be 7 since the company would probably decide not to advertise. 3) Chance of a loss: a small probability of only 0.3 with a negative impact of 4. 4). Personal loss( head of marketing is being courted by a competitor): probability of loss is 0.5 but negative impact is only 3. Use the FMEA techniques to determine which risks are critical and which can be ignored.

Reference no: EM131025785

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