Compute trumps break-even point in sales dollars

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Reference no: EM131087055

Accounting

CVP Project Data

For the Year Ended 12/31/16

Trump Company is a small but growing manufacturer of telecommunications equipment. The company has no sales force of its own; rather, it relies completely on independent sales agents to market its products. These agents are paid a commission of 15% of selling price for all items sold.

Dr. Ben Carson, Trump's controller just prepared the company's budgeted income statement for next year as following:

TRUMP COMPANY
BUDGETED INCOME STATEMENT
FOR THE YEAR ENDED DECEMBER 31, 2016

SALES


$16,000,000

MANUFACTURING COSTS:



  VARIABLE

$7,200,000


  FIXED

2,340,000

9,540,000

GROSS MARGIN


6,460,000

SELLING & ADMIN COSTS:



  COMMISSION TO AGENTS

2,400,000


  FIXED MARKETING COSTS

120,000*


  FIXED ADMIN COSTS

1,800,000

4,320,000

NET OPERATING INCOME


2,140,000

*primarily depreciation on storage facilities.

As Dr. Carson handed the statement to Donald Trump, Trump's president, he commented "I used the agents' 15% commission rate in completing the Budgeted Income Statement. But we've just learned that they refuse to handle selling our product next year unless we increase the commission rate to 20%."

Donald replied "How can they possibly defend a 20% commission rate? I say it's time we fire those guys and get our own sales force."

Dr. Carson said "We can hire our own sales staff and pay them 10% commission, along with a small salary. Of course, we would have to handle all promotion costs too. We figure our fixed costs would increase by $1,700,000 per year as follows:"

Sales manager 

$ 200,000

Salespersons 

400,000

Travel and Entertainment 

400,000

Advertising

700,000

Total 

$1,700,000

Required:

Using Excel worksheet, compute Trump's break-even point in sales dollars for next year assuming:

1. The agents' commission rate remains unchanged at 15%
2. The agents' commission rate is increased to 20%
3. The company employs its own sales force.

Reference no: EM131087055

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