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Complete an article review - global marketing

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Article Review - Global Marketing

In a three- to five-page paper, complete an article review. Your article should come from one of the University Library resources and have been published within the last 90 days. Your article should cover the following topics that were introduced in your readings:

Global implementation planning

Global marketing and sales strategies

Support your article review with at least Two additional peer-reviewed articles in addition to the course textbook. Your paper must be formatted according to APA style as outlined in the Ashford Writing Center.

Walker, D., Walker, T., & Schmitz, J. (2003). Doing business internationally: The guide to cross-cultural success (2nd ed.). Boston, MA: McGraw-Hill.

3 sources required - APA 7th edition

Attachment:- Global Marketing.rar

Reference no: EM133032430

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