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You are to complete a rough draft for the "Market Research" in the GE Project (from the syllabus). Additionally, in your post, please also discuss who your main competitor is and why.
Market Research
(Note 1: The location you must study is where the product will be sold. In other words, focus on your project's country of destination for the market study, even if it is the USA)
(Note 2: For some of the points mentioned below, you may not be able to find any available information for your target country. If so, just state it)
Points to be covered include:
Potential sources of information:
(you can also look for additional sources by yourself)
> Market size: total annual sales, growth rate
Temple U Library: Online Databases
> Customers: segments (demographics), consumer spending, consumer habits
> Competitors: Market shares, competitors' products, prices, distribution channels, promotion methods
Attachment:- assign.rar
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